The Army taught me to learn fast and master many things through repetition. I've applied that ever since: founding a startup, running agencies, leading brands inside Fortune 50 companies and consulting for the biggest brands in the world. I build brands, fix them and transform them, across corporate, product, service, employer, culture and sustainability. It always starts with the signals in customers, consumers and markets, and ends with a brand that works as a competitive advantage.
Promoted two levels from Senior Director of Marketing in the second month. Lead 10 direct reports and a global team of more than 100.
Reframed the offer. Shifted the commercial story from funding recovery to how verified impact can support a client's brand differentiation, market access, and customer relationships.
Built the strategy behind the sale. Developed client-specific value frameworks, service offerings, and activation plans connecting business objectives with recovery, credible storytelling, and measurement.
Made positioning usable. Translated the strategy into website messaging, sales tools, proposals, and partner experiences, aligning commercial and creative teams around a clearer reason to buy.
Full P&L ownership for Pure Fishing's $95M+ PENN & Van Staal portfolio, connecting brand direction with product, pricing, and channel decisions.
Rebuilt PENN's brand direction. Modernized positioning and storytelling around the saltwater fishing lifestyle, reconnecting with core consumers while creating relevance for new audiences.
Turned positioning into portfolio strategy. Developed expansion into tools, apparel, and gear, with clear differentiation across premium, mid-tier, and entry-level product lines.
Connected the story across touchpoints. Brought brand direction into content, influencer partnerships, retail merchandising, and dealer activation rather than treating marketing as a separate campaign layer.
Created a distinctive brand proposition. Combined vintage motorcycle design with electric mobility, building the product identity, positioning, and community-led storytelling from the ground up.
Owned the entire brand experience. Led product development, design, marketing, and direct-to-consumer sales, making the brand tangible in both the motorcycle and the customer experience.
Built demand beyond the home market. Scaled from a garage startup to sales across 25+ countries and about 1,000 bikes within 36 months; secured investor funding, established a board of directors and completed a successful exit.
Connected enterprise brand with talent audiences: built a global employer-brand and recruitment-marketing framework spanning positioning, content, early talent, referrals, and diversity hiring, and aligned regional teams around shared strategy and performance measurement.
Built the employer-brand discipline. Established Lowe's first employer brand function for a 300K+ employee organization, connecting brand positioning, audience strategy, content, and digital recruitment.
Linked brand strategy to measurable performance. Cut cost-per-apply by 75 to 80% and time-to-fill by 60 to 80% for critical roles; improved quality-of-hire by 14% in six months.
Head of Strategy, Marketing and Attraction, Americas; Global Head of Innovation, Brand and Marketing Strategy
Apple · Facebook · JPMorgan Chase · the NBA · Nike · McKinsey
Applied human-centered strategy to complex brands. Led brand, marketing, and innovation work for clients including Apple, Facebook, JPMorgan Chase, the NBA, Nike, McKinsey, MetLife and Bank of America.
Connected consulting with product innovation. Led global employer-brand and recruitment-innovation consulting and served as product owner for AI-driven HR technology.
Found the human insight behind the brand using ethnographic interviews, in-context observation, and quantitative research to understand purchase drivers, brand perceptions, and unmet needs, then translated findings into brand strategy, co-creation, and product and experience concepts.
Business Consultant · Fractional Brand, Marketing & Culture Leader
CEOs, CMOs, CHROs and product leaders
Help leadership teams resolve unclear differentiation and connect brand promise, product experience, and employee culture. Shape positioning, growth strategy, and the teams and systems needed to deliver.
Volvo Trucks · Regal Marine · Grady-White · BMW MINI
Led brand strategy and customer engagement for Volvo Trucks, Regal Marine, Grady-White, and BMW Mini, connecting positioning with digital experiences, content, acquisition, and retention.
I led marketing and brand for East Coast agency operations. I held board roles with the Charlotte Chapter of the American Marketing Association, the Arts & Science Council and the Creative Industries Council.
Concentric Marketing
Account Planning + Management
I led planning and client relationships for Onecare (Michael Graves, Clorox, Target, Kmart), Continental Tire and Rack Room Shoes.
Snyder's-Lance and MillerCoors
Sales and Marketing
I managed territory marketing and sales. This is where I learned how brands win at the shelf.
U.S. Army
Specialist, 101st Airborne Division
I worked in planning, surveillance, team leadership, communications and operations.
Military service & education
State University of New York at Fredonia, Psychology