Reframed the offer.
I shifted the commercial story from funding recovery to how verified impact can support a client's brand differentiation, market access, and customer relationships.
Managing Director, Sustainability Services
4ocean
I run 4ocean's sustainability services business and turned it from funding recovery into a commercial value proposition.
- 10
- direct reports
- 100+
- global team
- 2 levels
- promoted in my second month
- Scope
- Full ownership of sales, brand, marketing, creative, account services and operations for the services business.
The situation
Companies needed sustainability programs that connected measurable environmental, social and community impact with their business objectives.
What I did
Built the strategy behind the sale.
I built the Powered by 4ocean partner ecosystem, client-specific value frameworks, service offerings and activation plans. I connected business objectives with recovery, credible storytelling, measurement and the claims discipline that keeps every story honest.
Made positioning usable.
I translated the strategy into website messaging, sales tools, proposals, and partner experiences, aligning commercial and creative teams around a clearer reason to buy.
Built Tidal for my teams
I led the build of the platform my teams use to run sales, partner operations and recovery data in one place.