Work
10 projects
- PENNI modernized PENN around the saltwater lifestyle and carried that direction into product, retail and content.PENN & Van StaalBrand transformation · Creative direction · Product strategy
- Huck CyclesI built a brand that put vintage motorcycle character into electric mobility, from my garage to riders in 25+ countries.Huck CyclesBrand transformation · Creative direction · Product strategy · Marketing
- Powered by 4oceanI built a partner proposition that makes verified impact something a client brand can stand behind and show.4oceanBrand transformation · Creative direction · Marketing
- TidalI led the build of Tidal, a launched platform my teams use to run sales, partner operations and recovery data in one place.4oceanProduct strategy · AI-assisted build · Operations
- Impact as a serviceI reframed verified impact around the value it creates for a client's business.4oceanBrand transformation · Product strategy · Marketing
- Lowe'sI built Lowe's first employer brand function for a 300K+ person organization and tied it to hiring performance.Lowe'sHuman insight · Marketing · Operations
- CollectionsI shaped an internal recovery tool around the people doing the work day to day.4oceanHuman insight · Product strategy · AI-assisted build
- ESG / EPR workspaceI explored how a sustainability workspace could turn dense requirements into a clear next decision.4oceanProduct strategy · AI-assisted build
- PM toolsI designed lightweight internal project tools around how my teams work.4oceanOperations · AI-assisted build
- Your Next FirstI made an unsolicited exploration around one idea: you don't need a Scout in your past to make one part of your future.IndependentHuman insight · Creative direction · AI-assisted build