Created a distinctive brand proposition.
I combined vintage motorcycle design with electric mobility, building the product identity, positioning, and community-led storytelling from the ground up.
Founder & CMO ยท Member, Board of Directors
Huck Cycles
I founded an electric motorbike brand in my garage and took it international.
- 25+
- countries
- ~1,000
- bikes in 36 months
- Exit
- successful exit
- Scope
- Brand, marketing, product design, direct-to-consumer sales and operations.
The situation
Huck combined the character of a vintage motorcycle with the ease of electric.
What I did
Owned the entire brand experience.
I led product development, design, marketing, and direct-to-consumer sales, making the brand tangible in both the motorcycle and the customer experience.
Built demand beyond the home market.
I scaled direct-to-consumer sales internationally, secured investor funding and established a board of directors.