Applied human-centered strategy to complex brands.
I used human-centered design to guide brand, marketing and innovation strategy, while managing senior client relationships.
Head of Strategy, Marketing and Attraction, Americas; Global Head of Innovation, Brand and Marketing Strategy
Alexander Mann Solutions
I led brand, marketing and innovation strategy for some of the biggest brands in the world.
- 8
- flagship clients shown
- Americas + Global
- scope
- P&L
- account ownership
- Scope
- Led the global consulting team for recruitment innovation, employer branding and workforce planning. Owned account forecasts and KPIs.
- Markets
- banking, retail, technology, manufacturing, healthcare and sports.
- Clients
- Nike, Apple, Facebook, MetLife, McKinsey, Bank of America, JPMorgan Chase, the NBA.
- Methods
- Human-centered design.
What I did
Connected consulting with product innovation.
I led global employer-brand and recruitment-innovation consulting and served as product owner for AI-driven HR technology.
Owned consulting performance
I led the global consulting team across recruitment innovation, employer branding and workforce planning, with responsibility for account forecasts and KPIs.
Selected clients, while at Alexander Mann Solutions
Apple Facebook JPMorgan Chase the NBA Nike McKinsey MetLife Bank of America
