Connected promise and experience
I blend commercial strategy with behavioral insight to connect brand promise, product experience and employee reality.
Business Consultant ยท Fractional Brand, Marketing & Culture Leader
McCoy | Strategic Operations
I partner with CEOs, CMOs, CHROs and product leaders on positioning, growth and culture.
- Scope
- Positioning, growth strategy, brand, product development, employer brand and talent attraction.
The situation
Leadership teams faced stagnant growth, unclear differentiation, misaligned cultures and underperforming talent pipelines.
What I did
Shaped positioning and growth
I work with CEOs, CMOs, CHROs and product leaders across brand, product development, employer brand and talent attraction.
Built the teams and systems
I plug in where I'm needed most, shape the strategy and build the teams and operating systems needed to deliver it.