Connected positioning to customer experience
I connected brand strategy with digital experiences, content, acquisition and retention for the agency's clients.
Engagement Director
Myjive
I led brand strategy and engagement for Myjive's biggest clients.
- Scope
- Positioning, digital experience, content, acquisition and retention.
- Clients
- Volvo Trucks, Regal Marine, Grady-White, BMW MINI and others.
What I did
Put the thinking into writing
My writing includes Out of Many: A Single Foundation for Strategy and Beyond the Screen: Digital Experiences Move Viewers to Engage.
Selected clients, while at Myjive
Volvo Trucks Regal Marine Grady-White BMW MINI
