Global Head, Marketing & Brand

Wells Fargo

I built Wells Fargo's global brand and marketing framework for attracting talent.

Scope: Global employer brand, early talent, referral programs and diversity hiring strategy.

The situation

I connected one of the largest financial brands in the world with the people it needed to hire.

I connected positioning, content, early talent, referrals and diversity hiring in one integrated strategy.

I brought regional teams and channels together around shared brand direction and acquisition strategy.

I built measurement systems to track performance across regions at scale.

Brand and acquisition strategy operated across regions, with systems to track and measure performance at scale.